About Ren Pia

An award-winning creative professional with over 20 years agency experience delivering strategic, creative excellence in the area of general advertising & marketing, consumer promotion and shopper marketing. Drives thought leadership, pushes for big ideas and delivers insights-driven creative solutions with executional excellence. Fosters internal and client team partnership and collaboration to get to great work. Mentors team towards individual growth and improvement. Recognizes opportunities to improve internal agency processes and workflows in order to develop strong creative products. Hands-on, problem-solver, team player, do-what-it-takes attitude, perform any task big or small – will always love to sketch, draw, design and just create.

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Work Experience:

Associate Creative Director
BFG Marketing, NYC
March 2018 - September 2019

  • Key art development to final execution of On/Off Premise POS, display, experiential/event and trade materials for Campari Group USA brands such as Aperol, Grand Marnier, SKYY Vodka, Wild Turkey, Espolòn, and Campari.

Associate Creative Director
Epsilon, Norwalk, CT November 2017 - April 2018

  • Shopper Marketing, concept, design, POS, web & social content for clients Georgia Pacific, Nutrament & Unilever

Freelance Associate Creative Director
Epsilon, Norwalk, CT
January 2017 - May 2018

  • Shopper Marketing, concept, design on Energizer and Philips clients

Part time Adjunct Instructor
Sacred Heart University, School of Art & Design

January 2017 - May 2018

  • Teaching a course on advertising/marketing design with a simulated agency process
  • Goal is to create a real-world agency environment to prepare students for the work place

Freelance Creative Direction / Design
Geometry Global, Akron, OH
August 2016 - November 2016

  • Electrolux New business pitch - helped win AOR for WPP Agencies VML and Geometry through concept, strategy and creative development in the shopper marketing segment of the pitch.
  • Support other new business efforts and existing client businesses.

Freelance Design & Illustration
Lethal Threat Designs
July 2016 - 2017

  • Design custom art for various consumer products including apparel, decals, and accessories for the biker and tattoo market.
  • Also develop collateral, packaging, web graphics, event displays and catalogs.

Creative Director
Integrated Marketing Services - ASM, Norwalk, CT
Oct 2013 - April 2016

  • Developed insight-driven shopper marketing programs and retail tactical plans while managing brand guidelines for Reckitt Benckiser brands Lysol, Air Wick, Mucinex, Delsym, Airborne, Finish, Clearasil, KY, and Amopé (won shopper marketing Gold Effie 2016). Other clients include Time Inc., Merisant, Scotts, Ragu & Bertolli and Hasbro Games.
  • Executed a targeted mix of print and digital tactics such as responsive e-blasts, landing pages and banner ads for desktop & mobile and in-store POS and displays at key touch points in the consumer/shopper journey.
  • Developed visual concepts and tactical ideas that lead to winning the Heineken and Hasbro shopper business.

VP, Creative Director
The Marketing Arm Greenwich, CT
May 2012 - Oct 2013

  • Creative lead for TMA Greenwich office hired to lead strategic, shopper marketing creative while partnering with agency partners for Dannon USA in White Plains.
  • Designed shopper marketing programs, consumer promotions, partnerships, demos and customer category initiatives for brands such as Oikos, Light & Fit, Danimals and Activia within brand guidelines.
  • Developed annual sales meeting event materials including theme development, room dress-up of venues, videos, decks, activities and premiums.

Creative Director
Integrated Marketing Services - ASM, Norwalk, CT
June 2006 - May 2012

  • Created award-winning, innovative shopper marketing programs and product launches for AXE which helped establish them as category leader in key retailers.
  • Created best-in-class shopper work for other Unilever brands Degree, Suave, Sunsilk, and ice cream brands such as Breyers, Klondike and Good Humor with in-store POS, retail-tainment events, sales kits, digital engagements, etc.
  • Lead the creative to win the Bacardi USA shopper marketing business. Created full 360 shopper programs for brands Bacardi, Grey Goose, Cazadores, Martini and portfolio consisting of mobile engagements, landing page takeovers, in-store POS and experiential demos.

VP Group Creative Director
Alcone Marketing Group, Darien, CT
June 2004 - June 2006

  • Lead creative development of on/off premise for Pernod Ricard USA brands including Jameson, Bushmills, Bushmills Irish Cream, Wild Turkey, Jacob’s Creek wines, & Sandeman Port wines.
  • Successfully launched Soho liqueur and Tezón super premium tequilas in the U.S.A.
  • Pitched to win AOR of CCM (Cervecería Cuauhtémoc-Montezuma Heineken de México), Mexican beer portfolio for Heineken, USA on/off premise accounts. Brands worked on include Dos Equis, Tecate, Sol, Bohemia, and Carta Blanca. Became the lead CD on the business.

Creative Director
Tracy Locke Partnership, Wilton, CT
July 2000 - February 2004

  • Created innovative merchandising and sweeps programs for the Pepsi Food Service Division and key accounts in QSR, Casual Dine, BI&E, Theater and Entertainment. Channels include: Taco Bell, KFC, Pizza Hut, Sbarro’s, Subway, Blimpie, Applebee’s, Papa Gino’s, National Amusements, Mann Theaters, Aramark, and many others.
  • Crafted unique customer programs, consumer promotions, regional TV spots and created sell-in materials for Pepsico to drive store conversions from competitors.

Sr. Art Director - Associate Creative Director
Ryan Partnership, Westport, CT
April 1996 - July 2000

  • Created strategic consumer promotions and customer marketing programs for Kal Kan pet foods Pedigree, Whiskas, Cesar and Sheba brands.
  • Other brands worked on includes Uncle Ben’s, Pillsbury, Nabisco, Stella D’oro, & Sterling Silver Premium Beef.
  • Executed relevant tactics driving awareness/sales through demos, consumer promotions, sweepstakes, regional TV, mobile tours and partnerships such as NASCAR.

Art Director / Art Department Manager
Group W Satellite Communications/CBS, Stamford, CT
July 1993 - April 1996

  • Created in-house creative materials for TNN and CMT cable television channels. 
  • Responsible for installing Macintosh workstations, manage freelance personnel and vendor relations.
  • Designed, executed and managed projects from concept to finish. Projects included collateral materials, sales kits, signage, direct mail, brochures, newsletters, print advertising, premiums, posters, event invitations, logo design, as well as the development of on-air graphics and storyboard development for the video department.

Graphic Designer / Art Director / Illustrator / Production
Chris Petrone Associates, Bedford, NY
October 1991 - July 1993

  • Executed pencil layout concepts, design, final art illustration, paste up and mechanical production for Kraft General Foods client. 
  • Designed FSI, POP and packaging graphics. Accounts worked on include Kool-Aid Brands and Country Time.


  • Mac, Adobe Creative Suite
  • Design / Layout / Concept Writing & Development / Digital
  • Effective in brainstorms and building ideas
  • Illustration, pencil concept sketching & writing, display rendering
  • TV, Video Script & storyboard development
  • Managing vendors, directing photo/video shoots
  • Mentoring / developing talent


Pratt Institute, Brooklyn, NY 1986 - 1990
BFA in Communication Design with a concentration in illustration, Graphic Design & Photography.

Philadelphia College of Art, Computer Graphics

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